CNN reports:
When young men were shown erotic pictures, they were more likely to make a larger financial gamble than if they were shown a picture of something scary, such as a snake, or something neutral, such as a stapler, university researchers reported.
The arousing pictures lit up the same part of the brain that lights up when financial risks are taken.
“You have a need in an evolutionary sense for both money and women. They trigger the same brain area,” said Camelia Kuhnen, a Northwestern University finance professor who conducted the study with a Stanford University psychologist.
Don’t really see the problem for finance though. The women in those kinds of jobs are more male than female.
Certainly can see the link between greed and sex though. Come to think of it, it’s even kinda cool – coke, supermodels and risking a couple million over lunch. Not entirely sure whether that’s still a realistic depiction – don’t really think so, more maths, less bling – but it certainly is possible and probably was this way in earlier times. Anyway, just an amusing story for a boring Sunday, I guess.
