When young men were shown erotic pictures, they were more likely to make a larger financial gamble than if they were shown a picture of something scary, such as a snake, or something neutral, such as a stapler, university researchers reported.
The arousing pictures lit up the same part of the brain that lights up when financial risks are taken.
“You have a need in an evolutionary sense for both money and women. They trigger the same brain area,” said Camelia Kuhnen, a Northwestern University finance professor who conducted the study with a Stanford University psychologist.
Don’t really see the problem for finance though. The women in those kinds of jobs are more male than female. 😉
Certainly can see the link between greed and sex though. Come to think of it, it’s even kinda cool – coke, supermodels and risking a couple million over lunch. Not entirely sure whether that’s still a realistic depiction – don’t really think so, more maths, less bling – but it certainly is possible and probably was this way in earlier times. Anyway, just an amusing story for a boring Sunday, I guess.